CUSTOMER-CENTRIC STRATEGIES IN OPTIMISING THE COMMERCIAL ACTIVITIES OF SMALL BUSINESSES WITHIN THE DIGITAL ECONOMY Authors L. Soroka https://orcid.org/0000-0002-8014-7509 D. Yevsieieva https://orcid.org/0009-0002-7357-2811 DOI: https://doi.org/10.32702/2307-2105.2025.12.102 Downloads pdf (Українська) Published 2025-12-17 Issue No. 12 (2025): Efektyvna ekonomika Section Статті