MODELING THE CREATIVE POTENTIAL OF INNOVATIVE INFORMATION SYSTEMS IN TRADE AND E COMMERCE: FUNCTIONAL AND PROCESS APPROACHES Authors O. Kosenko https://orcid.org/0000-0002-4028-7697 T. Kobielieva https://orcid.org/0000-0001-6618-0380 P. Pererva https://orcid.org/0000-0002-6256-9329 DOI: https://doi.org/10.32702/2306-6814.2026.9.72 Downloads pdf (Українська) Published 2026-05-12 Issue No. 9 (2026): Investytsiyi: praktyka ta dosvid Section Статті