MANAGERIAL DECISIONS IN THE PRODUCT STRATEGY OF SERVICE SECTOR ENTERPRISES AND THEIR IMPACT ON THE BEHAVIOR OF PERSONNEL AND CONSUMERS IN THE DIGITAL ECONOMY

Authors

• Ie. Mishchuk https://orcid.org/0000-0003-4145-3711
• O. Zinchenko https://orcid.org/0000-0003-1156-1148
• K. Astafieva https://orcid.org/0000-0002-3418-7622