RESILIENT FINTECH ECOSYSTEMS: THE ROLE OF DIGITAL AVATARS AND CHATBOTS IN BUILDING TRUST AND EMPATHY IN OMNICHANNEL MARKETING

Authors

• O. Polinkevych https://orcid.org/0000-0001-6924-7296
• V. Trynchuk https://orcid.org/0000-0001-7435-0159
• V. Kostiuk https://orcid.org/0000-0001-7671-3603
• L. Zaitseva https://orcid.org/0000-0002-9388-5500
• І. Zelenitsa https://orcid.org/0000-0002-8259-4281