INNOVATIVE BRANDING AS A STRATEGIC TOOL FOR COMPANY DEVELOPMENT IN THE INTERNATIONAL ENVIRONMENT Authors N. Dochynets https://orcid.org/0000-0002-7075-8760 DOI: https://doi.org/10.32702/2306-6814.2025.19.165 Downloads pdf (Українська) Published 2025-10-02 Issue No. 19 (2025): Investytsiyi: praktyka ta dosvid Section Статті