EVOLUTION OF THE MARKETING COMMUNICATIONS PARADIGM AS A RESULT OF THE TRANSFORMATION OF THE ADVERTISING AND COMMUNICATION SERVICES MARKET IN UKRAINE

Authors

• І. Kravtsova https://orcid.org/0000-0003-0237-464X
• V. Hnoievyi https://orcid.org/0000-0003-1669-9680
• V. Tatarinov https://orcid.org/0000-0001-7373-1267
• V. Yaremenko https://orcid.org/0009-0007-4331-9547
• Y. Malashenko https://orcid.org/0000-0001-5748-8906