THE INFLUENCE OF BRAND ARCHETYPES ON THE FORMATION OF EMOTIONAL ATTACHMENT IN CONSUMER BEHAVIOR IN THE DIGITAL AGE Authors N. Baluk https://orcid.org/0000-0001-7014-3152 DOI: https://doi.org/10.32702/2306-6792.2026.6.128 Downloads pdf (Українська) Published 2026-03-17 Issue No. 6 (2026): AGROSVIT Section Статті