METHODICAL APPROACHES TO THE SAFETY ASSESSMENT OF RESOURCE MANAGEMENT EFFICIENCY OF INNOVATIVELY ACTIVE ENTERPRISES IN THE CONTEXT OF DIGITALIZATION AND THE DEVELOPMENT OF SOCIAL MARKETING Authors N. Bahan https://orcid.org/0000-0003-3846-7207 O. Zaiats https://orcid.org/0000-0002-6574-4516 B. Zelenskyi https://orcid.org/0009-0005-5424-4881 DOI: https://doi.org/10.32702/2306-6792.2024.9.79 Downloads pdf (Українська) Published 2024-05-07 Issue No. 9 (2024): AGROSVIT Section Статті