DEVELOPMENT OF AN ADAPTIVE MODEL FOR A MARKETING AUDIT OF DIGITAL COMMUNICATIONS FOR SMALL AND MEDIUM- SIZED ENTERPRISES Authors O. Ivasenko https://orcid.org/0000-0002-9536-3677 О. Shevchenko https://orcid.org/0000-0001-5770-8278 DOI: https://doi.org/10.32702/2307-2105.2026.4.98 Downloads pdf (Українська) Published 2026-04-23 Issue No. 4 (2026): Efektyvna ekonomika Section Статті