MANAGEMENT OF MARKETING ACTIVITIES OF ENTERPRISES IN THE SPORTS AND ENTERTAINMENT INDUSTRY Authors R. Podolian https://orcid.org/0009-0007-1937-9152 А. Poltoratska https://orcid.org/0000-0001-8506-0966 DOI: https://doi.org/10.32702/2307-2105.2026.4.161 Downloads pdf (Українська) Published 2026-04-23 Issue No. 4 (2026): Efektyvna ekonomika Section Статті