THE ROLE AND SIGNIFICANCE OF DIGITAL MARKETING IN THE STRATEGIC DEVELOPMENT OF UKRAINIAN BUSINESSES IN THE CONTEXT OF DIGITAL TRANSFORMATION Authors N. Kukharska https://orcid.org/0000-0001-7396-0545 DOI: https://doi.org/10.32702/2307-2105.2026.5.3 Downloads pdf (Українська) Published 2026-05-26 Issue No. 5 (2026): Efektyvna ekonomika Section Статті