STRATEGIC BRAND MANAGEMENT IN THE SYSTEM OF FORMING AND ENSURING COMPETITIVE ADVANTAGES OF AN ENTERPRISE Authors A. Sukhorukova https://orcid.org/0000-0002-6170-4955 M. Kostka https://orcid.org/0009-0006-1661-9061 A. Yantsevich https://orcid.org/0009-0007-8714-2421 T. Sheremet https://orcid.org/0009-0004-1921-6407 A. Sidletska https://orcid.org/0009-0001-7894-981X DOI: https://doi.org/10.32702/2307-2105.2026.5.48 Downloads pdf (Українська) Published 2026-05-26 Issue No. 5 (2026): Efektyvna ekonomika Section Статті
