THE RED OCEAN AND BLUE OCEAN STRATEGIES: THEORETICAL FOUNDATIONS AND COMPARATIVE ANALYSIS Authors O. Marchenko https://orcid.org/0000-0002-1301-6680 Y. Leonova https://orcid.org/0009-0000-6551-2638 A. Molchaniuk https://orcid.org/0009-0009-6099-4901 DOI: https://doi.org/10.32702/2307-2105.2026.5.96 Downloads pdf (Українська) Published 2026-05-26 Issue No. 5 (2026): Efektyvna ekonomika Section Статті