DIGITAL BUSINESS COMMUNICATION IN MULTICULTURAL MARKETS: NEGOTIATION PRACTICES, MANIPULATION RISKS, AND MEDIATION TOOLS Authors S. Chernobrovkina https://orcid.org/0000-0001-6309-6466 Y. Tataryntseva https://orcid.org/0000-0003-2910-9280 DOI: https://doi.org/10.32702/2307-2105.2026.5.126 Downloads pdf (Українська) Published 2026-05-26 Issue No. 5 (2026): Efektyvna ekonomika Section Статті