METHODICAL APPROACH TO ASSESSING CONSUMER TRENDS IN THE WELLNESS ECONOMY AS THE BASIS OF AN INVESTMENT STRATEGY Authors L. Vasylyshyna https://orcid.org/0000-0001-8025-7786 DOI: https://doi.org/10.32702/2307-2105.2026.5.131 Downloads pdf (Українська) Published 2026-05-26 Issue No. 5 (2026): Efektyvna ekonomika Section Статті