INTEGRATION OF ADVERTISING COMMUNICATIONS AND PRODUCT POLICY IN THE SYSTEM OF MODERN MARKETING MANAGEMENT Authors V. Tatarinov https://orcid.org/0000-0001-7373-1267 І. Kravtsova https://orcid.org/0000-0003-0237-464X V. Hnoievyi https://orcid.org/0000-0003-1669-9680 Y. Malashenko https://orcid.org/0000-0001-5748-8906 V. Yaremenko https://orcid.org/0009-0007-4331-9547 DOI: https://doi.org/10.32702/2307-2105.2026.5.137 Downloads pdf (Українська) Published 2026-05-26 Issue No. 5 (2026): Efektyvna ekonomika Section Статті
