THE ECONOMIC LOGIC OF MARKETING AUTOMATION PROCESSES Authors O. Parfonov https://orcid.org/0009-0007-5692-245X O. Zozulov https://orcid.org/0000-0001-7087-2080 DOI: https://doi.org/10.32702/2307-2105.2026.5.140 Downloads pdf Published 2026-05-26 Issue No. 5 (2026): Efektyvna ekonomika Section Статті