BRAND COMMUNICATIONS OF B2B COMPANIES AS A FACTOR OF BUSINESS RESILIENCE AND TRUST AMONG CORPORATE CUSTOMERS Authors O. Melnykovych https://orcid.org/0000-0002-4400-9424 O. Liezhniev https://orcid.org/0009-0001-7039-4936 M. Kovinko https://orcid.org/0009-0008-2540-8105 DOI: https://doi.org/10.32702/2307-2105.2026.5.204 Downloads pdf (Українська) Published 2026-05-26 Issue No. 5 (2026): Efektyvna ekonomika Section Статті