METHODOLOGICAL PRINCIPLES OF ANALYTICAL MARKETING AND THE PECULIARITIES OF ITS APPLICATION IN THE CONTEXT OF CONTEMPORARY SHOCKS Authors O. Zhehus https://orcid.org/0000-0003-3318-4646 DOI: https://doi.org/10.32702/2307-2105.2023.4.3 Downloads pdf (Українська) Published 2023-04-25 Issue No. 4 (2023): Efektyvna ekonomika Section Статті