THE IMPORTANCE OF A COUNTRY'S SOFT POWER AND REPUTATION FOR INTERNATIONAL TRADE AND THE SUCCESS OF COMPANIES' BRANDS Authors N. Filipchuk https://orcid.org/0000-0003-4615-2301 L. Vodianka https://orcid.org/0000-0001-8153-2532 O. Tabak https://orcid.org/0009-0001-2882-850X DOI: https://doi.org/10.32702/2307-2105.2023.11.60 Downloads pdf (Українська) Published 2023-11-16 Issue No. 11 (2023): Efektyvna ekonomika Section Статті