TRENDS IN THE DEVELOPMENT OF MARKETING COMMUNICATIONS IN THE CONDITIONS OF DIGITAL BUSINESS TRANSFORMATION Authors Yu. Radzikhovska https://orcid.org/0000-0002-6691-3182 N. Butko https://orcid.org/0000-0002-1267-3750 V. Kostohryz https://orcid.org/0000-0002-8378-5549 DOI: https://doi.org/10.32702/2307-2105.2024.1.54 Downloads pdf (Українська) Published 2024-01-18 Issue No. 1 (2024): Efektyvna ekonomika Section Статті