DEVELOPMENT OF A BRANDING STRATEGY AS AN OBJECT OF RESEARCH Authors M. O. Melnychuk https://orcid.org/0000-0002-2113-3676 N. M. Kurilova https://orcid.org/0000-0002-7152-1036 DOI: https://doi.org/10.32702/2307-2105.2024.3.58 Downloads pdf (Українська) Published 2024-03-19 Issue No. 3 (2024): Efektyvna ekonomika Section Статті