ANALYSING THE IMPACT OF THE LEVEL OF ADVERTISING AND MARKETING COSTS IN BANKS ON THEIR PROFITABILITY Authors Ya. Hladyshchuk https://orcid.org/0000-0003-2065-5533 DOI: https://doi.org/10.32702/2307-2105.2024.7.85 Downloads pdf (Українська) Published 2024-07-18 Issue No. 7 (2024): Efektyvna ekonomika Section Статті