THE COMPANY'S IMAGE AS A FACTOR OF SUCCESSFUL BRANDING Authors K. Chichulina https://orcid.org/0000-0001-7448-0180 V. Skryl https://orcid.org/0000-0003-4064-8146 DOI: https://doi.org/10.32702/2307-2105.2024.9.33 Downloads pdf (Українська) Published 2024-09-19 Issue No. 9 (2024): Efektyvna ekonomika Section Статті