THE ROLE OF MANAGEMENT IN ENSURING TRANSPARENCY AS A BASIC PRINCIPLE OF MARKETING IN THE MEDICAL FIELD Authors Y. Holovchuk https://orcid.org/0000-0002-4516-109X N. Karachyna https://orcid.org/0000-0002-8316-2835 L. Dybchuk https://orcid.org/0000-0002-5412-7686 T. Rysynets https://orcid.org/0000-0001-5855-6106 L. Serednytska https://orcid.org/0000-0002-7730-0963 DOI: https://doi.org/10.32702/2307-2105.2025.2.22 Downloads pdf (Українська) Published 2025-02-18 Issue No. 2 (2025): Efektyvna ekonomika Section Статті