LEAD GENERATION AS A METHOD OF STUDYING THE EFFECTIVENESS OF MARKETING ACTIVITIES OF AN ENTERPRISE Authors О. Vynogradova https://orcid.org/0000-0002-7250-5089 V. Darchuk https://orcid.org/0000-0003-2486-974X T. Ilnytskyi https://orcid.org/0009-0009-0279-1671 S. Darchuk https://orcid.org/0009-0001-6895-5810 DOI: https://doi.org/10.32702/2307-2105.2025.2.23 Downloads pdf (Українська) Published 2025-02-18 Issue No. 2 (2025): Efektyvna ekonomika Section Статті