INTEGRATION OF ARTIFICIAL INTELLIGENCE INTO DIAGNOSTICS OF BRAND MARKETING: CHALLENGES, OPPORTUNITIES, AND ADAPTATION TO THE UKRAINIAN MARKET Authors M. Ishchenko https://orcid.org/0000-0002-6820-9455 V. Adamovska https://orcid.org/0000-0001-8911-1388 P. Porosla https://orcid.org/0009-0008-8563-0525 DOI: https://doi.org/10.32702/2307-2105.2025.2.24 Downloads pdf (Українська) Published 2025-02-18 Issue No. 2 (2025): Efektyvna ekonomika Section Статті