MODELING CONSUMER BEHAVIOR IN DIGITAL MARKETING USING MACHINE LEARNING Authors T. Oleshko https://orcid.org/0000-0002-8031-8363 A. Buianov https://orcid.org/0009-0008-0916-3224 N. Popyk https://orcid.org/0000-0002-2003-5409 DOI: https://doi.org/10.32702/2307-2105.2025.2.43 Downloads pdf (Українська) Published 2025-02-18 Issue No. 2 (2025): Efektyvna ekonomika Section Статті