THE IMPACT OF PERSONALIZATION ALGORITHMS ON CONSUMER TRUST AND BEHAVIOR IN SOCIAL COMMERCE Authors S. Kulakova https://orcid.org/0000-0002-7149-0356 DOI: https://doi.org/10.32702/2307-2105.2025.2.65 Downloads pdf (Українська) Published 2025-02-18 Issue No. 2 (2025): Efektyvna ekonomika Section Статті