INNOVATIVE APPROACHES TO CONSUMER SEGMENTATION IN THE DIGITALIZATION ERA: METHODS, TOOLS, AND APPLICATION DIRECTIONS Authors S. Chernobrovkina https://orcid.org/0000-0001-6309-6466 M. Miroshnyk https://orcid.org/0000-0003-0902-7587 A. Chernobrovkin https://orcid.org/0009-0006-2931-1648 DOI: https://doi.org/10.32702/2307-2105.2025.2.86 Downloads pdf (Українська) Published 2025-02-18 Issue No. 2 (2025): Efektyvna ekonomika Section Статті