INNOVATIVE APPROACHES IN DIGITAL MARKETING: THE ROLE OF WEB PROGRAMMING AND DIGITAL ADVERTISING Authors O. Klimovych https://orcid.org/0000-0002-7575-1779 DOI: https://doi.org/10.32702/2307-2105.2025.4.31 Downloads pdf (Українська) Published 2025-04-17 Issue No. 4 (2025): Efektyvna ekonomika Section Статті