POSITIONING STRATEGY FOR INNOVATIVE PRODUCTS IN THE CONTEXT OF SUSTAINABLE CONSUMPTION Authors O. Prygara https://orcid.org/0000-0002-8444-819X L. Yarosh-Dmytrenko https://orcid.org/0000-0001-9113-7923 O. Korobenko https://orcid.org/0009-0006-2115-5134 DOI: https://doi.org/10.32702/2307-2105.2025.4.90 Downloads pdf (Українська) Published 2025-04-17 Issue No. 4 (2025): Efektyvna ekonomika Section Статті