CAPITALIZATION OF THE BRAND AS A TOOL FOR MAXIMISING BUSINESS VALUE Authors A. Chmelova https://orcid.org/0009-0008-6322-3806 S. Nevmerzhytska https://orcid.org/0000-0001-5392-9030 DOI: https://doi.org/10.32702/2307-2105.2025.7.89%20 Downloads pdf (Українська) Published 2025-07-17 Issue No. 7 (2025): Efektyvna ekonomika Section Статті