THEORETICAL FOUNDATIONS AND FEATURES OF BRANDING IN THE CONSUMER MARKET Authors V. Bereziuk https://orcid.org/0000-0002-9746-7656 I. Mala https://orcid.org/0000-0003-0773-5336 DOI: https://doi.org/10.32702/2307-2105.2025.7.92%20 Downloads pdf (Українська) Published 2025-07-17 Issue No. 7 (2025): Efektyvna ekonomika Section Статті