METHODOLOGICAL APPROACH TO MANAGEMENT OF INNOVATIVE DEVELOPMENT OF SERVICE ORGANIZATIONS OF UKRAINE IN THE CONCEPT OF INNOVATIVE MARKETING Authors S. Illiashenko https://orcid.org/0000-0001-5484-9788 Ya. Ron https://orcid.org/0009-0003-3573-1321 DOI: https://doi.org/10.32702/2307-2105.2025.8.37%20 Downloads pdf (Українська) Published 2025-08-19 Issue No. 8 (2025): Efektyvna ekonomika Section Статті