THE COMMUNICATION INFLUENCE OF AUGMENTED REALITY ON BRAND PERCEPTION: THE MODERATING ROLE OF SELFDETERMINED MOTIVATION Authors S. Lebedenko https://orcid.org/0000-0002-3375-0161 O. Chernenko https://orcid.org/0000-0001-8464-2948 DOI: https://doi.org/10.32702/2307-2105.2022.11.27 Downloads pdf (Українська) Published 2022-11-24 Issue No. 11 (2022): Efektyvna ekonomika Section Статті