METHODOLOGICAL APPROACHES TO THE ANALYSIS OF FINANCIAL AND ECONOMIC RESULTS AND THEIR USE IN STRATEGIC MARKETING MANAGEMENT Authors Yu. Yakubenko https://orcid.org/0000-0001-5409-4792 A. Sirko https://orcid.org/0000-0003-3791-9435 K. Hnatenko https://orcid.org/0009-0005-8059-5132 R. Khruslov https://orcid.org/0009-0009-7378-3580 DOI: https://doi.org/10.32702/2307-2105.2025.9.74%20 Downloads pdf (Українська) Published 2025-09-18 Issue No. 9 (2025): Efektyvna ekonomika Section Статті