ECONOMIC AND MATHEMATICAL MODELING OF CONSUMER BEHAVIOR IN DIGITAL MARKETING Authors O. Strygina https://orcid.org/0000-0001-8071-0982 U. Revytska https://orcid.org/0009-0005-3652-9031 V. Novikova https://orcid.org/0000-0001-7985-1489 O. Tkachenko https://orcid.org/0000-0002-2770-832X M. Trofymchuk https://orcid.org/0000-0002-3125-8392 DOI: https://doi.org/10.32702/2307-2105.2025.12.91 Downloads pdf (Українська) Published 2025-12-17 Issue No. 12 (2025): Efektyvna ekonomika Section Статті