INTEGRATION OF MODERN SMM TECHNOLOGIES, ANALYTICS AND ARTIFICIAL INTELLIGENCE INTO BRAND MARKETING COMMUNICATIONS Authors O. Moroz https://orcid.org/0000-0003-4383-1544 V. Ziabrev https://orcid.org/0009-0001-2067-6740 D. Rak https://orcid.org/0009-0005-5067-6572 DOI: https://doi.org/10.32702/2307-2105.2025.12.128 Downloads pdf (Українська) Published 2025-12-17 Issue No. 12 (2025): Efektyvna ekonomika Section Статті