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  3. No. 12 (2025): Efektyvna ekonomika /
  4. Статті

MANAGEMENT OF ENTERPRISE ADVERTISING ACTIVITIES IN THE DIGITAL ECONOMY: TRENDS, STRATEGIC APPROACHES, AND EFFECTIVE TOOLS

Authors

  • T. Melnyk https://orcid.org/0000-0002-1743-0264
  • I. Diadiuk https://orcid.org/0009-0005-7779-7825
  • L.-S. Levchenko https://orcid.org/0009-0002-7621-7188

DOI:

https://doi.org/10.32702/2307-2105.2025.12.138

Downloads

  • pdf (Українська)

Published

2025-12-17

Issue

No. 12 (2025): Efektyvna ekonomika

Section

Статті

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Language

  • Українська
  • English
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