MODERN APPROACHES TO FORMING A COMPETITIVE STRATEGY OF TRADE ENTERPRISES IN THE CONDITIONS OF DIGITAL TRANSFORMATION Authors A. Neseniuk https://orcid.org/0000-0002-6905-9663 DOI: https://doi.org/10.32702/2307-2105.2025.12.156 Downloads pdf (Українська) Published 2025-12-17 Issue No. 12 (2025): Efektyvna ekonomika Section Статті