THEORETICAL AND METHODOLOGICAL ASPECTS OF OPERATIONAL MARKETING MANAGEMENT Authors O. Zvyagintseva https://orcid.org/0000-0003-1551-5835 I. Pidbereznykh https://orcid.org/0000-0001-9906-4327 A. Sydorenko https://orcid.org/0000-0002-2889-5219 G. Belov https://orcid.org/0009-0008-4146-6786 DOI: https://doi.org/10.32702/2307-2105.2026.2.16 Downloads pdf (Українська) Published 2026-02-19 Issue No. 2 (2026): Efektyvna ekonomika Section Статті