MARKETING BRAND RESILIENCE AS A TOOL FOR MINIMIZING INFLATIONARY FINANCIAL RISKS OF AN ENTERPRISE Authors V. Voloshina-Sidei https://orcid.org/0000-0002-4772-7261 DOI: https://doi.org/10.32702/2307-2105.2026.2.67 Downloads pdf (Українська) Published 2026-02-19 Issue No. 2 (2026): Efektyvna ekonomika Section Статті