THE IMAGE, CORPORATE REPUTATION AND BRAND OF A COMPANY: THE ESSENCE, INTERCONNECTION AND CONCEPTUAL FOUNDATIONS OF MANAGEMENT Authors I. Netreba https://orcid.org/0000-0001-5586-5405 А. Poltoratska https://orcid.org/0000-0001-8506-0966 DOI: https://doi.org/10.32702/2307-2105.2026.2.78 Downloads pdf (Українська) Published 2026-02-19 Issue No. 2 (2026): Efektyvna ekonomika Section Статті