INTEGRATION OF LOYALTY TOOLS INTO THE ENTERPRISE BRAND MANAGEMENT SYSTEM Authors V. Karmazinova https://orcid.org/0000-0002-8554-1900 DOI: https://doi.org/10.32702/2307-2105.2026.2.104 Downloads pdf (Українська) Published 2026-02-19 Issue No. 2 (2026): Efektyvna ekonomika Section Статті