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  3. No. 3 (2026): Efektyvna ekonomika /
  4. Статті

METHODOLOGICAL APPROACHES TO BUILDING A COMPREHENSIVE METRICS SYSTEM FOR MONITORING THE IMPLEMENTATION AND EFFECTIVENESS OF ARTIFICIAL INTELLIGENCE TOOLS IN MARKETING

Authors

  • S. Koberniuk https://orcid.org/0000-0001-6282-1304
  • T. Ilchenko https://orcid.org/0000-0003-1879-6310
  • Yu. Yakubenko https://orcid.org/0000-0001-5409-4792

DOI:

https://doi.org/10.32702/2307-2105.2026.3.105

Downloads

  • pdf (Українська)

Published

2026-03-20

Issue

No. 3 (2026): Efektyvna ekonomika

Section

Статті

CONTACTS

 

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Language

  • Українська
  • English
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