MODERN TRADE MARKETING TOOLS FOR FOOD PRODUCTS: OPTIMIZING OFFLINE AND ONLINE SALES (CASE STUDY OF THE KOMBUCHA MARKET) Authors M. Mardar https://orcid.org/0000-0003-0831-500X O. Kruchek https://orcid.org/0000-0002-8858-3081 L. Donets https://orcid.org/0000-0001-6113-3702 I. Ustenko https://orcid.org/0000-0002-5527-4944 DOI: https://doi.org/10.32702/2307-2105.2026.4.14 Downloads pdf (Українська) Published 2026-04-23 Issue No. 4 (2026): Efektyvna ekonomika Section Статті