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  3. No. 4 (2026): Efektyvna ekonomika /
  4. Статті

EVALUATING THE EFFECTIVENESS OF MARKETING CAMPAIGNS USING DATA-DRIVEN ATTRIBUTION MODELS

Authors

  • O. Liashenko https://orcid.org/0000-0002-0197-4179
  • T. Kravets https://orcid.org/0000-0003-4823-5143
  • Ye. Kostovetskyi https://orcid.org/0009-0005-0775-4432

DOI:

https://doi.org/10.32702/2307-2105.2026.4.55

Downloads

  • pdf (Українська)

Published

2026-04-23

Issue

No. 4 (2026): Efektyvna ekonomika

Section

Статті

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Language

  • Українська
  • English
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