E-COMMERCE TRANSFORMATION UNDER THE INFLUENCE OF GLOBAL ECONOMIC SHOCKS Authors I. Markovych https://orcid.org/0000-0003-4585-722X V. Palianytsia https://orcid.org/0000-0002-8412-8970 DOI: https://doi.org/10.32702/2307-2105.2025.12.66 Downloads pdf (Українська) Published 2025-12-17 Issue No. 12 (2025): Efektyvna ekonomika Section Статті