INTERNATIONAL UNIVERSITY RANKINGS AS A DIGITAL BRAND MANAGEMENT INSTRUMENT: A SYSTEMIC REVIEW OF SCHOLARLY APPROACHES Authors O. Cherniavska https://orcid.org/0000-0002-9769-4867 DOI: https://doi.org/10.32702/2307-2105.2026.2.161 Downloads pdf (Українська) Published 2026-02-19 Issue No. 2 (2026): Efektyvna ekonomika Section Статті